# CTA Vault

Calls to action by channel. One per post, page, or email.

_Part of NIGHT//SHIFT OS. Planning material only — nothing here promises income or results._

## Sales page

- **Get [product] — [price]** — Plain, above the fold, repeated at the end.
- **Start [outcome] today** — Outcome-led button; pair with price nearby.
- **Yes, I want the [product]** — First-person button; works after a benefit list.
- **[Number]-day refund. Try it.** — Only if the refund policy is real and stated.
- **Questions? Email [address] — I reply within [time].** — Lowers risk for hesitant buyers; keep the promise.

## Email

- **The full [product] is here: [link]** — Launch day open email; one link, one ask.
- **Reply with one word — [word] — and I'll send [thing].** — Warms the list and finds interested people before launch.
- **Doors close [day] at [time]. Here is what is inside: [link]** — Only for real deadlines.
- **If you have been waiting for a sign, this is it: [link]** — Last-call email; keep it short and honest.
- **Not for you? Reply and tell me why — it helps me make the next one better.** — Post-launch feedback CTA.

## Short-form

- **Save this for [situation].** — Drives saves, which platforms reward.
- **Follow for part two: [what it covers].** — Only promise a part two you will post.
- **Send this to someone who [situation].** — Share driver; keep the situation specific.
- **Which one are you: [A] or [B]?** — Comment driver without bait.
- **Full [resource] in bio.** — Use on at most two posts a week.

## Threads / X

- **Bookmark this for [event].** — Bookmark CTA for reference posts.
- **Reply with your [thing] and I'll [help].** — Only if you will actually reply.
- **I wrote the full playbook here: [link]** — Reply-to-self placement keeps the main post clean.

## Reddit

- **Happy to share the template if useful — say so and I'll link it.** — Ask permission; respect subreddit rules on self-promotion.
- **I wrote up the whole process; the mods allow links in profile if you want it.** — Only where rules permit; never spam threads.

## In-product

- **Done with this system? Next: [system].** — Inside the product, keep momentum.
- **If this helped, the [bundle] adds [specific thing].** — Upsell placed after value is delivered, never before.

## Profile / bio

- **[Promise]. Start here: [link]** — Bio CTA; one link.
- **Free [resource] → [link]** — Lead magnet placement.
- **New here? Watch this first: [pinned]** — Points new visitors at the best explainer.