# FORGE — Printable Worksheets Every worksheet from all eight systems, with prompts and space to write. _Part of NIGHT//SHIFT OS. Planning material only — nothing here promises income or results._ ## Find · Skill inventory Three columns. What people ask you for, what took you months to learn, what you already built for yourself. _Be concrete. 'Marketing' is not a skill row; 'wrote cold emails that booked 12 demos' is._ **Things people asked you to explain, fix, or do (last 2 years)** > One per line ____________________________________________ ____________________________________________ **Things that took you months to learn (job, client, hobby)** > One per line ____________________________________________ ____________________________________________ **Tools, templates, checklists, spreadsheets you already made for yourself** > One per line ____________________________________________ ____________________________________________ **Circled rows (appear in two columns and you would happily do for 100 people)** > Your shortlist ____________________________________________ ____________________________________________ ## Find · Market desire worksheet Turn a mined problem into a desire statement and a first product shape. **Specific person** > e.g. first-year freelance designers ____________________________________________ ____________________________________________ **Problem in their words** > Paste a real quote ____________________________________________ ____________________________________________ **What they want instead** > The outcome, not the feature ____________________________________________ ____________________________________________ **What they do now and what it costs** > Alternatives and their cost in money or time ____________________________________________ ____________________________________________ **Smallest product that gets them there** > A template? A checklist? A 5-lesson guide? ____________________________________________ ____________________________________________ ## Find · Product idea matrix Line up three ideas against the same five questions to see the winner. _Answer each question for all three ideas with a short phrase. Gaps are the signal._ **Idea A / B / C (one line each)** > A: … > B: … > C: … ____________________________________________ ____________________________________________ **How painful is the problem, per idea** > A: … > B: … > C: … ____________________________________________ ____________________________________________ **Do they already pay to solve it, per idea** > A: … > B: … > C: … ____________________________________________ ____________________________________________ **Your unfair advantage, per idea** > A: … > B: … > C: … ____________________________________________ ____________________________________________ **Days to build an MVP, per idea** > A: … > B: … > C: … ____________________________________________ ____________________________________________ **Winner and why** > One sentence ____________________________________________ ____________________________________________ ## Validate · Competitor workspace Three closest alternatives, what they charge, what buyers praise, what buyers miss. **Alternative 1: name, price, format** > Include free alternatives if that is what buyers use ____________________________________________ ____________________________________________ **What its reviews or users say is missing** > Quotes from 1-3 star reviews or forum complaints ____________________________________________ ____________________________________________ **Alternative 2: name, price, format** ____________________________________________ ____________________________________________ **What is missing** ____________________________________________ ____________________________________________ **Alternative 3: name, price, format** ____________________________________________ ____________________________________________ **What is missing** ____________________________________________ ____________________________________________ **The gap you can own** > One sentence: the thing all three leave unserved that you can deliver ____________________________________________ ____________________________________________ ## Validate · Customer language research Collect ten exact phrases buyers use for the problem and the outcome. _Never paraphrase here. Copy the words as written. These become headlines, hooks, and FAQ answers later._ **Phrases describing the problem (10)** > One per line with the source ____________________________________________ ____________________________________________ **Phrases describing what they want (5)** > One per line ____________________________________________ ____________________________________________ **Reasons they say they have not solved it yet** > Too expensive, no time, tried X and it failed… ____________________________________________ ____________________________________________ **Your product sentence rewritten in their words** > '[Product] helps [person] [outcome] without [objection].' ____________________________________________ ____________________________________________ ## Build · Transformation designer Before state, after state, and the required steps between them in buyer language. **Before (one sentence, their words)** > 'I have a skill but no idea how to turn it into something I can sell.' ____________________________________________ ____________________________________________ **After (one sentence, their words)** > 'I have a product with a page and my first sales.' ____________________________________________ ____________________________________________ **Every step required to get from before to after, in order** > One per line. Then delete anything nice-to-know. ____________________________________________ ____________________________________________ **Steps you removed and why** > Keeps you honest about scope ____________________________________________ ____________________________________________ ## Build · Module architect Group the required steps into modules, each with an outcome and one action. _Three to six modules. If you have more, your steps are too small or your scope is too big._ **Module 1 — name, outcome, lessons, the one action** > Name: > Outcome: > Lessons (2-4): > Action: ____________________________________________ ____________________________________________ **Module 2** > Name: > Outcome: > Lessons: > Action: ____________________________________________ ____________________________________________ **Module 3** > Name: > Outcome: > Lessons: > Action: ____________________________________________ ____________________________________________ **Module 4 (optional)** ____________________________________________ ____________________________________________ **Modules 5-6 (optional)** ____________________________________________ ____________________________________________ ## Build · Resource planner Every asset each module needs, who makes it, and how long it takes. **Assets per module (template, worksheet, checklist, example, video)** > Module 1: … > Module 2: … ____________________________________________ ____________________________________________ **Tools you will use to make them** > Docs, Canva, spreadsheet, screen recorder, phone ____________________________________________ ____________________________________________ **Hours per asset, honestly** > Add 50% to your first guess ____________________________________________ ____________________________________________ **Build order** > Assets buyers touch first get built first ____________________________________________ ____________________________________________ ## Build · MVP planner What ships in 14 days, what waits, and the date you stop building. **Ships in 14 days (modules and assets)** > The minimum that delivers the after state ____________________________________________ ____________________________________________ **Version two** > Everything else, with no guilt ____________________________________________ ____________________________________________ **Bonuses (extra, not core)** > Nice-to-have material that supports the offer ____________________________________________ ____________________________________________ **Build stop date** > The day you start the sales page regardless ____________________________________________ ____________________________________________ ## Package · Value stack Every component, the outcome it produces, and what it would cost to get elsewhere. _Do not inflate. 'Worth $997' with no basis damages trust. Compare to real alternatives._ **The promise (one sentence)** > '[Product] helps [person] [outcome] without [pain].' ____________________________________________ ____________________________________________ **Components and the outcome of each** > Module/asset — what the buyer can do after it. One per line. ____________________________________________ ____________________________________________ **What each would cost elsewhere (real comparisons)** > A freelancer, a course, hours of your time ____________________________________________ ____________________________________________ **Value summary in one sentence** > 'Everything to go from X to Y, in a weekend, for less than one hour with a consultant.' ____________________________________________ ____________________________________________ ## Package · Bundle builder Design a two-tier offer: the core product and a bundle that adds one obvious upgrade. **Core offer: contents and price** ____________________________________________ ____________________________________________ **Bundle: what is added and the price** > One additional product, template pack, or worked example set ____________________________________________ ____________________________________________ **Who should buy which** > One line each; helps the buyer self-select ____________________________________________ ____________________________________________ **Why the bundle price makes sense** > Compared to buying separately, in one sentence ____________________________________________ ____________________________________________ ## Package · Positioning worksheet For whom, against what, and why yours: the three lines every page and post reuses. **For [specific person] who [situation]** ____________________________________________ ____________________________________________ **Unlike [the main alternative], which [its weakness]** ____________________________________________ ____________________________________________ **[Product] [does what] so you can [outcome]** ____________________________________________ ____________________________________________ **Proof you can show** > Your own results, a customer's result with permission, a demonstration ____________________________________________ ____________________________________________ **Who it is not for** > Honesty here cuts refunds ____________________________________________ ____________________________________________ ## Storefront · Offer section builder The 'what is inside' section: components, outcomes, and the price block. **Section headline** > 'Everything inside [product]' ____________________________________________ ____________________________________________ **Components with outcome (from the value stack)** > ✓ [Component] — so you can [outcome] ____________________________________________ ____________________________________________ **Bonuses (max 3, outcome-named)** ____________________________________________ ____________________________________________ **Price block** > Price, what happens after purchase, refund terms ____________________________________________ ____________________________________________ ## Storefront · FAQ builder Six questions from real objections, answered honestly. _Use your customer language research 'reasons they have not solved it' list. Always include time required and refunds._ **Q1 — 'Is this for me if…?'** > Question: > Answer: ____________________________________________ ____________________________________________ **Q2 — 'How long does it take?'** > Question: > Answer: ____________________________________________ ____________________________________________ **Q3 — 'What if it does not work for me?' (refund)** > Question: > Answer: ____________________________________________ ____________________________________________ **Q4 — 'How is this different from [alternative]?'** > Question: > Answer: ____________________________________________ ____________________________________________ **Q5 — 'What do I need to start?'** > Question: > Answer: ____________________________________________ ____________________________________________ **Q6 — 'How do I get access?'** > Question: > Answer: ____________________________________________ ____________________________________________ ## Distribute · Traffic planner Primary, secondary, cadence, and the two numbers you will track. **Primary platform and why** > Where the buyer already is ____________________________________________ ____________________________________________ **Secondary platform (repurposed only)** ____________________________________________ ____________________________________________ **Posts per week on each** ____________________________________________ ____________________________________________ **Two numbers per post** > e.g. reach and link clicks; or views and saves ____________________________________________ ____________________________________________ **Weekly time block for batching** > Day and hours ____________________________________________ ____________________________________________ ## Distribute · Content calendar Four weeks, one line per day: pillar, hook, CTA. _Three pillars: teach the method, show the product, share the process. Rotate._ **Week 1** > Mon: pillar / hook / CTA > Tue: … ____________________________________________ ____________________________________________ **Week 2** ____________________________________________ ____________________________________________ **Week 3** ____________________________________________ ____________________________________________ **Week 4** ____________________________________________ ____________________________________________ ## Optimize · Analytics dashboard Your weekly numbers, recorded by hand. No external analytics required. **Week of** > Date ____________________________________________ ____________________________________________ **Sales page visitors (or link clicks)** ____________________________________________ ____________________________________________ **Sales** ____________________________________________ ____________________________________________ **Refunds and reasons** ____________________________________________ ____________________________________________ **Top post and why** ____________________________________________ ____________________________________________ **Weakest step this week** > views → page / page → sale / sale → refund ____________________________________________ ____________________________________________ ## Optimize · Feedback analyzer Turn questions, reviews, and refund reasons into the next improvement. **Paste every question, review, and refund reason from this month** ____________________________________________ ____________________________________________ **Group into 3-5 themes** > Theme: count: example quote ____________________________________________ ____________________________________________ **The one theme to fix first and how** > Change to product, page, or FAQ ____________________________________________ ____________________________________________ **What people praised (protect this)** ____________________________________________ ____________________________________________