# Platform Playbooks

Instagram, TikTok, YouTube Shorts, X, Threads, Reddit, email — plus the repurposing engine.

_Part of NIGHT//SHIFT OS. Planning material only — nothing here promises income or results._

## Instagram playbook

Reels for reach, carousels for saves, bio for the link.

### What works

- Reels with on-screen text hooks in the first frame; 15-40 seconds.
- Carousels that teach one process step by step; the last slide is the CTA.
- Stories for daily touch: polls about the problem, quick tips, a link sticker on launch days.

### Cadence

- 4-7 posts a week; at least two carousels.
- Reply to every comment in the first hour.

### Link strategy

- One bio link to the sales page or a simple landing page.
- Mention 'link in bio' on at most two posts a week.

## TikTok playbook

Volume, hooks in one second, and a profile that explains the offer.

### What works

- Text-on-screen hooks in the first second; voiceover over screen recordings or b-roll works without a face.
- Series: 'part 1 of 5' on one process pulls repeat viewers.
- Replying to comments with a video.

### Cadence

- 1-2 a day if you can batch; consistency beats polish.
- Repost the best performer with a new hook after two weeks.

### Link strategy

- Bio link once you qualify; until then, name the product and say where to find it.

## YouTube Shorts playbook

Same clips, longer shelf life, and a path to long-form later.

### What works

- Repurposed Reels/TikToks with a clear title; Shorts get discovered for months.
- Educational how-to clips outperform trends here.
- Pinned comment with the link.

### Cadence

- Daily if you already make short-form; otherwise 3-5 a week.
- Group Shorts into playlists by pillar.

## X playbook

Text hooks, threads that teach, and replies that build reach.

### What works

- Single posts with one sharp idea; threads for processes (5-8 posts).
- Replying with substance to larger accounts in your niche.
- Screenshots of worksheets or templates as the image.

### Cadence

- 2-5 posts a day plus 10 substantive replies.
- One thread a week on a process from your product.

### Link strategy

- Link in the first reply of a thread, not the first post.
- Bio link to the sales page.

## Threads playbook

Conversational text, quick to produce, good for questions.

### What works

- Short opinions and questions that invite replies.
- Reposting a carousel's slides as a text sequence.
- Reply threads under your own post expanding on it.

### Cadence

- 3-5 a day; repurpose from X.
- Ask one question a day about the problem you solve.

## Reddit playbook

Contribute first. Links only where rules allow. Never spam.

### What works

- Detailed, useful answers in threads where your buyer asks the problem.
- One long post per month sharing your process, with no link, in subreddits that allow it.
- Profile that states what you make; people will look.

### Rules

- Read each subreddit's rules on self-promotion and follow them.
- Ask moderators before posting anything that mentions your product.
- Never post the same content across many subreddits; never use alt accounts.

### Measure

- Profile visits and DMs, not upvotes.

## Email playbook

The channel you own. Build it from every other channel.

### Setup

- A single sign-up page or form on your site (your host's static form or a free-tier-free option like a plain mailto is acceptable at the start).
- A welcome email that delivers one useful thing immediately.

### Cadence

- Weekly, same day. One idea, one link.
- Launch sequences from System 06 during launches.

### Growth

- Offer a small free resource on every platform's profile.
- Ask buyers to join at checkout.

## Content repurposing engine

One source piece → six formats in a fixed order.

### From a carousel

- → Thread on X (one slide per post).
- → Threads sequence.
- → Reel: read the slides as voiceover over screen capture.
- → Short: the same Reel with a title.
- → Email: the carousel as a short lesson.
- → Reddit: a text answer using the carousel's content where it fits a question.

### From a Reel

- → Short (identical).
- → TikTok (identical or re-hooked).
- → Carousel: transcript split into slides.
- → X post: the hook plus one line.

### Rule

- Repurpose the day after, not the same day.
- Winners get repurposed twice; average posts once.