# Weekly Review Template (15 minutes)

Same day every week. Fill every line even if the number is zero.

## Numbers

| Metric | This week | Last week |
|---|---|---|
| Sales page visitors (or link clicks) | | |
| Sales | | |
| Conversion (sales ÷ visitors) | | |
| Refunds | | |
| Top post (name) | | |

## Weakest step

Views → page ☐   Page → sale ☐   Sale → refund ☐

Why I think it is weak: ______________________________________

## Last week's experiment

Change: ______________________  Expected metric: __________

Result: Keep ☐   Revert ☐   Inconclusive (need more data) ☐

## This week's experiment (one only)

Change: ______________________________________________

Metric it should move: _________________  Judge on (date): ________

## Questions and feedback heard

1. ______________________________________________
2. ______________________________________________
3. ______________________________________________

## One sentence for next week

____________________________________________________________