# Sales Page Copy Template

Eight sections in order. Every bracket is a decision you have already made in Systems 02–04.

---

## 1. Headline block

**[Outcome] in [timeframe], without [pain].**

[One-sentence subheadline: what it is, who it is for, what it costs to ignore the problem.]

**[Price]** · [Refund terms] · [Button: Get [Product]]

[Mockup image of the real product]

## 2. Problem

You [problem in the buyer's exact words].

You have probably tried [alternative 1] and [alternative 2]. [What went wrong with them, in one line each.]

The real issue is [root cause you found in research].

## 3. Transformation

Before: [before state, one line].

After: [after state, one line].

The gap is [number] steps. [Product] is those steps, in order, with the tools for each.

## 4. What is inside

- **[Component 1]** — so you can [outcome]
- **[Component 2]** — so you can [outcome]
- **[Component 3]** — so you can [outcome]
- **[Component 4]** — so you can [outcome]

**Bonuses** (each answers one objection):
- **[Bonus 1 named by outcome]**
- **[Bonus 2 named by outcome]**

## 5. Who it is for

This is for [person] who [situation] and wants [outcome].

It is **not** for [who it is not for, honestly].

## 6. Proof

[Your own result, a demonstration, or a permitted customer result. If none yet: "I built this from [number] conversations with [person]; here are three things they told me:" + three quotes with permission.]

## 7. FAQ

**Is this for me if [situation]?** [Answer.]

**How long does it take?** [Answer.]

**What if it does not work for me?** [Refund terms.]

**How is this different from [alternative]?** [Answer.]

**What do I need to start?** [Answer.]

**How do I get access?** [Answer.]

## 8. Final call to action

**[Product]** — [one sentence]. **[Price]**. [Refund terms].

[Button: Get [Product]]

After purchase: [what happens next].

Questions: [email] — I reply within [time].