# SIGNAL — Checklists

Every checklist from all eight systems.

_Part of NIGHT//SHIFT OS. Planning material only — nothing here promises income or results._

## Brand · Consistency checklist

Before the first post, and monthly.

- [ ] Same name and avatar on every platform.
- [ ] Colors and typeface match the visual direction on the last ten posts.
- [ ] Bio follows the three-line structure and has one link.
- [ ] Pinned content explains the account in under 30 seconds.
- [ ] Voice rules hold on the last ten captions.
- [ ] Recurring visual device appears in every post.
- [ ] No post promises income or results.

## Position · Profile optimization

Ten checks a stranger's first five seconds depend on.

- [ ] Handle is readable and matches the name.
- [ ] Avatar is legible at thumbnail size.
- [ ] Bio line 1 names the person it is for.
- [ ] Bio line 2 names what they get.
- [ ] Bio line 3 points to where to start.
- [ ] One link, working.
- [ ] Pinned post explains the account and ends with a follow reason.
- [ ] Highlights or playlists are labeled by pillar.
- [ ] Last nine posts show the visual device.
- [ ] No dead links or outdated launch references.

## Produce · 30-minute workflow

When you only have half an hour: one post, done.

- [ ] Minute 0-3: pick a topic from a favorite in the content idea library.
- [ ] Minute 3-8: choose a hook from favorites in the hook frameworks.
- [ ] Minute 8-18: fill the script builder.
- [ ] Minute 18-26: record voiceover and drop in two visuals, or build the carousel from the template.
- [ ] Minute 26-30: caption, CTA, schedule.

## Distribute · Repurposing tool

Run this on each post the day after it goes up.

- [ ] Posted to the secondary platform with the platform's native tweak (title, first-line hook).
- [ ] Saved the transcript or slides for the text version.
- [ ] Queued the text version (thread or Threads) for day 3.
- [ ] If it is a winner, scheduled a re-hooked version for day 14.
- [ ] Recorded reach and saves for the original.

## Optimize · Weekly review

Ten minutes, same day each week.

- [ ] Filled the performance tracker for every post.
- [ ] Identified the winner and logged its hook structure.
- [ ] Planned two variations for next week.
- [ ] Retired any three-week loser.
- [ ] Logged one experiment with the number it should move.
- [ ] Checked bio link and pinned post still current.