# Brand Kit

Naming patterns and checks.

_Part of NIGHT//SHIFT OS. Planning material only — nothing here promises income or results._

## Naming framework

Name patterns for faceless accounts and the checks before you commit.

### Patterns

- Audience + topic: 'NurseMoney', 'TeacherTools'.
- Outcome word: 'Unstuck', 'Cleared', 'Sorted' + niche word.
- Format-led: 'The Shift Notes', 'Two-Minute Finance'.
- Descriptive handle if the name is taken: name + 'daily', 'notes', 'lab'.

### Checks

- Available on your primary and secondary platforms.
- No trademark conflict in your niche (search first).
- Readable at small size; no numbers-for-letters.
- Says what the account is for without the bio.

## Brand · Consistency checklist

Before the first post, and monthly.

- [ ] Same name and avatar on every platform.
- [ ] Colors and typeface match the visual direction on the last ten posts.
- [ ] Bio follows the three-line structure and has one link.
- [ ] Pinned content explains the account in under 30 seconds.
- [ ] Voice rules hold on the last ten captions.
- [ ] Recurring visual device appears in every post.
- [ ] No post promises income or results.